Nigerians Now Consume 336 Gigabytes Per Second Amid Rapid Digital Shift – NCC
The Nigerian Communications Commission (NCC) has reported a dramatic rise in the country’s daily data consumption, with usage soaring by 39% compared to last year, now averaging 336 gigabytes per second.
This increase reflects Nigeria’s ongoing embrace of a data-driven economy and digital lifestyle.
Speaking at the 93rd Telecom Consumer Parliament held in Abuja, the NCC’s Executive Vice Chairman, Maida Wada, attributed this growth to advancements in internet infrastructure, including the rollout of 5G networks. However, he acknowledged growing consumer concerns about rapid data depletion and billing transparency.
“Consumers have repeatedly raised concerns about how quickly their data is consumed. This is not unique to Nigeria—similar issues are being tackled in other countries like Botswana,” Wada said.
The NCC has taken proactive steps to address these concerns, including analyzing consumer complaints to identify the root causes of data-related issues. Wada assured consumers that the commission remains committed to improving service delivery and ensuring greater transparency in billing practices.
Nigeria’s Digital Footprint
Wada highlighted Nigeria’s growing digital footprint, noting that the country now accounts for 132 million internet connections. Nigerians spend an average of 4 hours and 20 minutes on social media daily—well above the global average—demonstrating the deep integration of digital interactions into everyday life.
“With the rollout of 3G, 4G, and now 5G, Nigerians have embraced digital activities like social media, e-commerce, and online banking. 5G, with its promise of faster speeds and lower latency, is paving the way for innovations such as smart cities and the Internet of Things, which will further drive data demand,” Wada explained.
Addressing Consumer Concerns
The parliament, themed around enhancing consumer experience in the digital age, provided an opportunity for Nigerians to voice their frustrations. Participants raised issues ranging from data depletion to poor service quality, urging the NCC to enforce stricter regulations on telecom providers.
Wada emphasized the commission’s commitment to addressing these challenges:
“As data consumption continues to grow, driven by digital advancements, we are focused on addressing consumer concerns over data depletion and ensuring billing transparency. Sustainable growth in the sector depends on a balanced approach that meets consumer needs while encouraging further innovation and investment.”
A Decade of Transformation
Reflecting on the evolution of Nigeria’s telecommunications landscape, Wada noted that the past two decades have seen a shift from basic voice services to high-speed data that connects and empowers millions.
“The introduction of 3G networks in the mid-2000s enabled basic browsing and email. 4G LTE brought faster speeds, unlocking video streaming, online gaming, and more. Now, 5G is opening new frontiers, including autonomous vehicles and smart cities,” he said.
Moving Forward
The NCC’s focus remains on fostering a competitive and consumer-centric telecommunications industry. Wada reiterated that the commission would continue to prioritize consumer satisfaction while creating an environment that encourages investment and innovation.
The parliament concluded with interactive sessions where consumers directly engaged with regulators, telecom operators, and other stakeholders to seek solutions to their grievances, marking another step forward in Nigeria’s digital transformation journey.
